“That the relationship between advertisers, publishers, and journalists has been ratified by a century of cultural practice doesn’t make it any less accidental.”via Newspapers and Thinking the Unthinkable « Clay Shirky.
the pragmatists were the ones simply looking out the window and noticing that the real world was increasingly resembling the unthinkable scenario. These people were treated as if they were barking mad. Meanwhile the people spinning visions of popular walled gardens and enthusiastic micropayment adoption, visions unsupported by reality, were regarded not as charlatans but saviors.
Woof, woof. No, I’m not barking mad. At the recent Chicago Journalism Townhall it was apparent that many in the audience and on the panel didn’t have a “big picture” view of the how disruptive technology and disruptive innovation were going to make what business experts and veterans of the news business thought into quaint misunderstandings. Misunderstandings which were associated with large financial consequences. In this piece, Clay Shirky reminds everyone that news industry mavens did see the internet coming. They did have some ideas for making money. The trouble was, their ideas didn’t fit with the way internet was going to disrupt the very relationship between buyer and seller, consumer and content creator.