06/09/2009

Inside the Mommy Blogger Business – Advertising Age – About Digital

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So the AdAge video covers Mommy Blogs. The interviewee writes a comment that the interview is great. What could be wrong? Check out the patronizing background of bottles and Teddy Bears. This arouses those of us who just said “no” to bottle feeding and nursed our kids, and it riles the mom bloggers who don’t want to draw a division between stay-at-home moms and those who choose to work. This was not a marketer in touch with the subject of his report. Check out the video, but be sure to read the comments.

NEW YORK (AdAge.com) — Despite their lightweight moniker, mommy bloggers have become marketing business heavyweights. Now said to number in the millions, these online women have cobbled together content networks that rival some mainstream media companies.

via Inside the Mommy Blogger Business – Advertising Age – About Digital.

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