Mobile Providers in South Korea See Future in Maps and Mobile

South Korea tends to run about five or six years ahead of the US in technology adoption. Today’s Web giants of Korea — Naver, Daum, NHN– are retooling their web sites for mobile. They view maps and geotracking as a central function. “Maps will be the essential application for the mobile Internet, as navigation features and other location-based services become critical when people are accessing the Web while on the move,” said an industry official. “Business models are still an issue, as fee-based services are unlikely to get off and it remains to be seen whether maps and other location-based services could draw a sufficient amount of advertisement money.