An example of McLuhan’s “disruptive” technology. Digital signals shifts and changes for radio industry. Is radio dead? Probably not. Is is morphing into something different than it has been? Probably. calendarlive.com: Does radio have a future?: “Will radio’s influence be diminished? Absolutely,’ said Alex DeMers, president of DeMers Programming Media Consultants, based near Philadelphia. ‘Is it going to go through change, maybe radical change? Yes. Is it going to go away? No way.’”