Business Week doing "crowd sourced" August issue on workplace challenges

They’ve had their audience choose the issues, but they are looking for stories and case studies via facebook, linked in, etc. to illustrate the problems and challenges. A very savvy strategy.

BusinessWeek will publish a special August double-issue focused on
workplace challenges. “Business@Work,” will engage BusinessWeek’s audience,
bringing together readers and editors in an interactive, collaborative
exchange.

Next, readers will upload essays, videos, photos, and comments via
BusinessWeek.com, or through “Business@Work” pages on Facebook, YouTube, and
Flickr. LinkedIn users will be able to participate in a poll on workplace
issues and leave comments and essays. BusinessWeek, working with experts and
global gurus, will expand on contributions to create the special
double-issue. BusinessWeek.com will feature articles and videos, and
BusinessWeek TV will air segments on workplace issues.

Readers can visit http://www.businessweek.com/business@work to contribute
their ideas and access the features on Facebook, YouTube, and Flickr. The
special August double-issue, “Business@Work,” will hit newsstands on August
15th.

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