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WIRED NextFest08 Slideshow
October 1, 2008
Future of News
WIRED NextFest08 Slideshow
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I think this shows that CBS knows it needs to use social networking, but it still doesn’t know how to use it. More people in the organization need to actually use social networking so it isn’t an abstract concept, but a lived experience. I’m not sure where the “naughty” videos came from, but is this really surprising or shocking today? If an advertiser’s audience is going to leave the brand because of something like this, IMHO, they need to advertising in print, not online.
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Barbara K Iverson