Research Brief » Blog Archive » Product Placement, Sampling, and Word-of-Mouth Collectively Influence Consumer Purchases – Barbara K Iverson

Research Brief » Blog Archive » Product Placement, Sampling, and Word-of-Mouth Collectively Influence Consumer Purchases

October 22, 2008

disruptive tech

Research Brief » Blog Archive » Product Placement, Sampling, and Word-of-Mouth Collectively Influence Consumer Purchases

Some findings on consumers and WOM, Sampling and product placement advertsing.