Interesting research and videos of millenials conducted for Urban Outfitters. They always carry a cellphone (as if you hadn’t noticed.)

“This generation cares about the appearance of social responsibility,” she spouts, then puts on a video clip of some kid claiming to like an app on Facebook that enables you to send virtual plants to friends, each of which “[saves] a square foot of the rain forest or something.” However, she hastens to add, there’s a growing backlash against companies whose authenticity is suspect.