So imagine in five years or less what a typical consumer purchasing a mobile device might do. Instead of buying an “iPhone” or a “BlackBerry” or an “Android”, you choose a generic device for raw hardware feature set you want — the screen size, the keyboard, the memory, the mulitmedia capability — and have the provider image the device with the OS you want to run, or even say, iPhone and BlackBerry at the same time, as long as the hardware can handle it.