http://www.m-e-f.org/index.php?id=1108

1. The ‘iPhone effect’ –Mobile applications have emerged as a new content category and the mobile internet will finally come of age
2. Greater value and transparency for consumers will help sustain demand in 2009
3. Some delay in the proliferation of mobile advertising
4. Telcos begin to acts as enablers for the Entertainment industry with services such as billing, authentication and zero tariff data driving take-up
5. The emerging dominance of services that operate at a multi-platform level
6. The rise of ring back tones
7. Social networking becomes an important driver of mobile entertainment consumption
8. 2009 will be the year that mobile video really takes off
9. Emerging Economies will become an increasingly important driver for mobile entertainment worldwide
10. A proliferation of touch screen devices continues to drives discoverability and content usage

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