Andrew Huff comments on the Chicago Journalism Townhall:
Gapers Block was founded as a labor of love — we were all volunteers, and we didn’t even think about making a living on it. We took donations and occasionally ran ads, but they covered the cost of the server and not much else. Only after a couple years which saw GB take up more and more of my time and attention — as well as gain more interest from advertisers — did we take the step of incorporating it as an LLC, and another year before we started treating it as a business (more or less).
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