About millenials
http://www.futuremajority.com/node/3290

AP Study http://www.ap.org/newmodel.pdf

If you haven’t read the ethnographic study, take a minute to look at it. It has a very long section that explains ethnographic research. As a side note, I thought it was strange that the AP felt it had to explain what ethnographic research is, at such an elementary level. To me, understanding ethnographic research is a basic thing. I was surprised that they would think they have to explain or justify using ethnographic research.

“Looking for new engagement models,” not new interruption models.

AP changed the way they file stories. This was a big deal, because for 150 yrs they started with the newspaper story as the unit of interest. Here is a story about this effort from Jan. 2008 http://www.journalism.co.uk/2/articles/531678.php.
 NOW:
1. File a Headline
2. File a present tense short (200) version of the story
3. File a longer treatment story that might go to web (1000 word story with full treatment)

This is the model I’ve been suggesting. You’d give away 1 and 2, and charge differentially for Step 3 story.
Jim thinks you’d need a general agreement in the industry to make this work. He is talking about a “generalized passport” you pay for to allow people to view archives, photos, etc.

Their project this year is developing steps 4,5 and 6. What kinds of text do you write to create 4, 5, and 6 level stories. He even talked about text you would pull out of video and sold.

Next big step is metadata. Every piece of text goes through its categorizing system– they do this for images, video, and text passages. They gave discounts to use the meta data they came up with. This is their implementation of the an ontology for news insdustry. It is working for them. They are selling ads on the AP iPhone version. CPM is $25.

He says, “I can’t overemphasize mechanics” as the key to this way of making this model work. This is showing the mindshift where the news orgs are realizing that advertising is not going to support the whole cost of content production.

Kennedy predicted that there may be an agreement this year in the industry on a metadata standard for the news industry. “There is a moment right now where a critical mass may come together” around this, possibly even globally. He says that you have to get the search engines (e.g distribution points), facebook, etc. to distribute the passports he talked about. He acknowledges that there are other possible outcomes, but this one is the one AP is banking on. Time spent on a site isn’t changing, but the time people spend online is. If you have to pay at every site, of course you will stop browsing.

“We’ve lost the ability to package our content and we have to get it back.”

Posted via email from Noteoreous

http://www.ap.org/contentenrichment/index.html

From this site:
Organize your own content for better online access

AP’s Content Enrichment service is designed to make your content easier to search and organize, allowing your audience to see what they want to see, where, when and how they want to see it. It involves four basic steps:

> AP’s content enrichment and distribution system ingests your content by iATOM feed

> AP applies descriptive tags – metadata – to your content, including conceptual categories (e.g. health, environment) and entities (e.g. celebrities, sports figures, companies)

> AP delivers the “enriched” content in a standardized format (AP ATOM) via AP WebFeeds. Eventually, AP will be able to deliver content via hosted modules

> Newly enriched content is available for easy integration with online services and Web applications (e.g. widgets)

But you have to buy this content enrichment service. It isn’t open source. The AP takes 20¢ on the dollar for running the mobile news network on iPhones right now.

If this scales up, it will return money to the AP and to all the participants.

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