Think about these economic ideas. These could be ways to make money for other kinds of businesses, too.

In a sense, Twitter faces the Facebook problem in that it has created an ecosystem of Twitter-based businesses from which it does not profit, and marketers don’t need to pay to use the service. Benchmark General Partner Peter Fenton said that’s really not a problem. “The more applications built on top of Twitter, the more valuable Twitter is,” he said.

Of all the ideas now under discussion, the one that seems a no-brainer to Twitter and its backers is the idea of “verified” accounts. That would allow users to pay to reserve a Twitter handle and certify that they are representing a corporation or an individual. “That is a great concept, because one of the challenges with social media is ‘Who is real?’” said Frank Eliason, director-digital care at cable giant Comcast.

via Twitter Eyes Search as Means to Monetize – Advertising Age – Digital.

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