Mark Briggs on how to survive and thrive in the digital age » Charging for news, but not for the money

SAN FRANCISCO - MARCH 10:  Twitter co-founder ...
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I missed SXSW, but I have heard about lots of very interesting sessions. I like Mark Briggs’ take on how you could set up a news site with low overhead, charge like $10 for life, and use some tricks to make it seem “cool” and attract visitors. I have always said that if PUBLIC SCHOOLS just told parents they had to fill out an application form, and that their kid might not get admitted, even if they admitted everyone, the school would be better. Anyway, if you are thinking of going commericial, here is one suggestion.

via Journalism 2.0 | Mark Briggs on how to survive and thrive in the digital age » Charging for news, but not for the money.

Of course, you’d need to be creative with marketing and making sure word gets out. Scott, who is a tech guy and not a journalist, suggested leaving holes in the paid wall and leaking out a few logins/passwords so, suddenly, people would feel like they’re getting a deal. Throw some Twitter and blogs by the writers into the mix for extra exposure and it just might work