This is an example of honing what journalists do into a specialty. It will go beyond standardization or content and provide something clients might pay for.
This latest venture on the part of Thomson Reuters shows a growing trend among news organisations to maximise relationships with niche clients in a bid to reinvent their roles as news and information providers. While non-print news outlets are not dogged with the same existential questions that newspapers are being pressed to answer – in light of the economic crisis and the digital revolution – there is also pressure on news agencies to create added value, whether by tapping into niche markets or stepping up their digital efforts.
via Thomson Reuters launches new resource for online business community – Editors Weblog.
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Barbara K Iverson 