Is every idea worthy of becoming viral?

“We’ve begun treating as trivial subjects that we once took seriously,” he says. Naturally, Wasik is worried about coming off like a scolding schoolmarm, especially because his cure for our Internet-fired ADD is a bit obvious: Slow down and consider the long view. His scorn, after all, isn’t just directed at us. “This book was written out of a terror in seeing what the Internet had done to me. It’s a work of self-loathing.”

via The Guy Behind Flash Mobs Tackles His Frankenweb Monster.