In S. Korea, Daum and Naver are the big corporate powers in blogs and providing online services. Daum’sDaum (www.daum.net) ? which operates blogging platforms at Daum Blog (blog.daum.net) and Tistory (www.tistory.com) ? has had a program like “Ad Clicks” and a way for bloggers to opt in and share ad revenue.

Now NHN, which operates f Naver (www.naver.com), the country’s most popular Web site, and SK Communications, which operates Nate (www.nate.com), Cyworld (www.cyworld.com) social networking services and the Egloos (www.egloos.com) blogging platform, are also looking get in the act. NHN is looking to bring 1,000 of its most popular bloggers into an ad revenue sharing program. They plan to expand the program after they see how it works with the top bloggers on their sites.

The significance of this move, lies in the sheer number of bloggers who will ultimately be involved. Naver, with currently has 30 million subscribers, and about 30% of whom blog, is the largest portal like this in the world.

“The top-end of popular bloggers often generate more viewers than a small news organization, so having a healthy platform is now a big part of the traffic game,” said an official from Daum.

“And considering that blogging, as with search, has the ability to gather people with similar interests, we believe the potential for target advertising could be immense.”

via Portals Lure Popular Bloggers With Incentives.

http://static.zemanta.com/readside/loader.js