Payola is still illegal so watch out bloggers

[Update] Thanks to Todd Allen of Chicago Tech News for this more nuanced discussion of the issue of payola, bloggers, journalists, and the FTC. The FTC’s definitions of who is or isn’t a blogger will be problematic I expect.
The FTC

is poised to go after bloggers and the companies that fund them if they don’t disclose their payments and conflicts of interest.

via Payola bloggers, FTC is watching you | ZDNet Government | ZDNet.com.