The Public Editor – One Newspaper, Many Checkbooks – Op-Ed – NYTimes.com

As newspaper advertising revenue declines and technology drastically changes the public’s relationship with news organizations, The Times is searching for new streams of money and opening itself to partnerships and arrangements far from the old model, in which editors decide what news is, assign their own reporters and pay the expenses — all of it supported by hundreds and hundreds of advertisers, none big enough to influence the journalism in any way.

The new relationships come in many shapes and sizes. The Times let Hoshaw use its name in her fund-raising pitch. It has published stories in partnership with ProPublica, a nonprofit investigative reporting unit founded by billionaire bankers. Times executives and editors have even discussed seeking foundation support to underwrite sections of the paper or categories of news, like Science Times, though Catherine Mathis, the company’s spokeswoman, said no foundations had been approached.

NYTimes public editor, Hoskins, talks about NYTimes and a reporter who pitched a story on spot.us, as well as how Pro-Publica and NYTimes work together.

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