Data from Ipsos MediaCT’s MOTION study illustrates that in the past 30 days:

1. 26% of online Americans have streamed a full-length TV show
2. 14% have streamed a full-length movie. This is more than two times the levels measured in September 2008.
3. Young adults 18 to 24 years of age have been the most ardent supporters of this medium, as 30% have streamed a full-length movie in the past 30 days, and 51% have streamed a full-length TV show, dramatic increases from last year.
4. The average American with Internet access watches 15 hours of television per week, compared to less than two hours on their PC
5. Among digital video users, 64% would rather watch hour-long dramas and half-hour comedies live on their TV than rent or purchase them, or watch them on their PC or portable device
6. The TV is still preferred, especially considering the rapid growth of HDTV, now in 41% of homes with Internet access.

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