For the past few weeks, Color of Change has been urging advertisers to withdraw their support from Beck’s program after his racially charged remarks about Barack Obama. They boasted this week that 62 major advertisers have already joined the boycott. And Media Matters recently got on the case, tracking which advertisers have stayed loyal to the widely popular Glenn Beck program. Here’s today’s list:
* Lear Capital
* Legacy Publishing Company (The Total Transformation Program)
* The Foundation for a Better Life
* News Corp. (The Wall Street Journal)
* Carbonite
* LifeLock
* Mortgage relief hotline 1-888-336-5967
* Ashley Furniture (Which previously stated it had “pulled” its advertising from Beck)
* Rosland Capital
* National Review
* Conservatives for Patient’s Rights
* Merit Financial
* Superior Gold Group
* Loan modification helpline 800-917-8549
* IRSTaxAgreements.com
* Clarity Media Group (The Weekly Standard)
* Roche Diagnostics (Accu-Chek Aviva)
* Zero Technologies (ZeroWater)
For a program that used to include ads of AT&T, UPS and Bank of America, it’s clear that Beck’s advertising has taken a serious hit. But as he continues to earn scalps, it appears that his persuasive potency hasn’t yet felt the same strain.
Barbara K Iverson 