Post journalists should not be involved in any social networks related to advocacy or a special interest regarding topics they cover, unless specifically permitted by a supervising editor for reporting and so long as other standards of transparency are maintained while doing any such reporting.” The spirit of this dictate makes sense; it is not a new concept. But, given our heightened state of convergence, the evolution of our collective use of the channels available, the specificity and scope of it, right here and right now, are worth a look. Can something so encompassing, attempting to harness such an array of factors at a time when the media sphere has never been so enabled be enforced and honored? In good faith, sure. In practice, this is anything but a straight path.