How do we do it? I think we use our mobiles while we are doing other things, and that it isn’t 2.7 hours of uninterrupted attention, but rather a series of short bursts…read on

Prepare to be astonished: On average Americans spend 2.7 hours per day using mobile Internet, with 91% using it for social purposes, according to a survey by Ruder Finn, a global PR agency. Breaking down the usage patterns, 62% use the mobile Internet to send or receive instant messages, 58% email, and 45% post comments on social networks (among other activities tracked by the survey).

via MediaPost Publications iJunkies 02/17/2010.

Related articles by Zemanta

• Americans Spend Nearly 3 Hours on Mobile Internet Daily: Ruder Finn (marketingvox.com)

http://static.zemanta.com/readside/loader.js