Are you teaching by “looking in the rearview mirror” and talking to students about what you think is important or matters? Content is information, and its granular and social, not parkaged and branded.

From this story:

The report summarizes three elements of the conclusion by separating suggested “takeaways” into a focus on academia, innovators and the media:

• For universities, the takeaway is that those who teach must have a basic comprehension of how students find, share and experience media so that students can be taught about the role of media in their lives.
• For developers of media technologies, the takeaway is that the most important thing to students is whatever latest technology can connect them the quickest to the people they most value.
• For journalists, the takeaway is that the readers and viewers of the future see them as both irrelevant and indispensable. Students don’t care about newspapers or TV news broadcasts or even blogs, but covet the information that comes to them through a diverse and circuitous pathway of devices, platforms, applications and sites.