In addition to hiring hundreds of full-time employees over the next year, Mr. Eun wants to quickly ramp up the number of freelancers contributing to AOL. Currently there are about 40,000 freelancers contributing to AOL, its SEED content production arm and Studio One. Mr. Eun said the company is still working on a system that measures the value of a piece of content based on the number of people that click, how long they stay, and the amount of ad revenue associated with it.