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The Time it Takes to Load a Page and Viewer Behavior

July 13, 2010
Media, Publishing

Interesting side note: “Generation Y” generally gets slapped with the label of being impatient when it comes to page load times, but did you know that mobile web users over the age of 45 are actually the most impatient of all? The folks at Equation Research tell us this is so.

via Cheat Sheet: Everything you wanted to know about web performance but were afraid to ask — Web Performance Today.

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This would not require long-form journalism. Just ask one question and get the opinion of a few experts. Or just ask a meaningful question and don’t try to answer it. This is not: “Update: 4 hours later Foursquare returns. Will they be another Twitter?’ Perhaps I’m bitter because I work for Twitter. The audience, of course, lacks reading comprehension skills and any genuine empathy for machines. So there is this unfortunate paradox that the role of the press is to educate the public but the press will not do so until the public demands better and the public is too incompetent to demand anything worthwhile. 
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