“Social networking service changes how people consume information and how they play games,” said Ryu Han-na, an official at NHN Corp., Korea’s leadingportal Naver’s operator. “Social games reflect the characteristics of theplatform. Because it uses already built connections, the information becomes their own thing thus more meaningful.” 

Naver launched last month an application store, “Social Apps,” where usersbuy and sell applications for its new social home “Naver Me.

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