Dear Facebook: You’ve made a confusing mess with Community Pages. If you want businesses to invest in creating Facebook Pages, and to make Facebook a strong part of their online marketing, you need to make the rules clear, and stop changing them every five minutes.

Dear Corporations: Bear with me: Community Pages are a complicated mess, but you need to claim yours right now – before Facebook changes its mind again.

In early November, Facebook started allowing companies to claim their Facebook-created Community Pages – those reputation nightmares waiting to happen – millions of which have existed since April, 2010.