MediaPost Publications Tweeters 12/31/2010 Gotta go check my Tweetstream…

Finally, comparing the average viewing time of 103,731,006 random video streams discovered on several leading social networks and search engines, the average video stream sourced via Twitter is viewed for two minutes and seven seconds. No other social network or search engine analyzed broke the two-minute mark.Yahoo followed with an average Twitter viewing time of one minute and 54 seconds, closely trailed by Facebook with an average viewing time of one minute and 50 seconds. Search engines Google (1:27) and Bing (1:09) had significantly shorter average online video viewing times. To learn more about the study, and access the PDF file from PEW, please visit here.