Here’s how it works: Advertisers or media companies register a StarStar code with Zoove — recent campaigns include **Suzuki, **GSCookies for the Girls Scouts and **GMA for Good Morning America — and when consumers dial, they get a text message with a link or voice recording. I dialed **GSCookies, started to listen to a recording and received a text message with a link to the App Store to download a cookie locator. Then I tried **Suzuki and got a link to a video, which I didn’t watch. Ad messaging aside, it worked! On the first try! Shouldn’t technology be this easy?

Here’s how it works: Advertisers or media companies register a StarStar code with Zoove — recent campaigns include Suzuki, GSCookies for the Girls Scouts and GMA for Good Morning America — and when consumers dial, they get a text message with a link or voice recording. I dialed GSCookies, started to listen to a recording and received a text message with a link to the App Store to download a cookie locator. Then I tried **Suzuki and got a link to a video, which I didn’t watch. Ad messaging aside, it worked! On the first try! Shouldn’t technology be this easy?

April 14, 2011