(via Gaining Authority in the Age of Digital Overload)

An important summary of to establish your online identity by Steve Rubel. Excellent work.

My summary:

  1. Elevate the Experts- for reporters, start a blog and get smarter. Blog about something you are passionate about or very interested in. Blog about something as a novice and you will become an expert.
  2. Curate to Connect- curation is a form of reporting, and it is a creative act that requires reporting, writing and analysis. Connect the dots for an audience. Do it well, and they will share your work. Use storify.com
  3. Dazzle with Data- People don’t read as much as scan in a browser. Visualizations of data (pictures) rather than numbers are effective and will draw viewer/users.
  4. Put Pubs on Hubs- Go short but link to whitepapers and publications in scribd, slideshare, issuu, and other sites that allow you publish longer works.
  5. Ask & Answer- Interact with HARO, Quora, LinkedIn, Facebook, Twitter and ask and be the go-to person for areas where you can answer questions.

Steve’s slideshare presentation:http://www.slideshare.net/EdelmanDigital/authority-in-the-age-of-overload

    Uri Friedman May 16, 2011
    Foreign journalists in Tripoli, who are in Libya at the invitation—and whim—of Muammar Qaddafi’s government, spend a lot of time holed up at the five-star Rixos Hotel, and it’s not just because they want to avoid the NATO airstrikes raining down on the capital. As Sky News’s Mark Stone explains, it’s also because they can’t venture outside without government “translators” in tow, spinning the regime’s side of the story and restricting the reporters’ movements. Over the weekend, however, Stone managed to challenge the government’s narrative of events without ever leaving the Rixos, in what he’s calling “hotel-room journalism” and what Foreign Policy’s Blake Hounshell is describing as a “great example of 21st century reporting.”
    Through it all, Stone never left his hotel, making use instead of the digital tools available to today’s journalists. Ibrahim has told Stone that he doesn’t know anything “about bunkers in Brega,” and Stone is now investigating whether religious leaders were truly killed. If they were, he writes, “the Libyans still need to explain why religious leaders were invited to stay above one of Colonel Gaddafi’s command & control bunkers.”