(via Gaining Authority in the Age of Digital Overload)
An important summary of to establish your online identity by Steve Rubel. Excellent work.
My summary:
- Elevate the Experts- for reporters, start a blog and get smarter. Blog about something you are passionate about or very interested in. Blog about something as a novice and you will become an expert.
- Curate to Connect- curation is a form of reporting, and it is a creative act that requires reporting, writing and analysis. Connect the dots for an audience. Do it well, and they will share your work. Use storify.com
- Dazzle with Data- People don’t read as much as scan in a browser. Visualizations of data (pictures) rather than numbers are effective and will draw viewer/users.
- Put Pubs on Hubs- Go short but link to whitepapers and publications in scribd, slideshare, issuu, and other sites that allow you publish longer works.
- Ask & Answer- Interact with HARO, Quora, LinkedIn, Facebook, Twitter and ask and be the go-to person for areas where you can answer questions.
Steve’s slideshare presentation:http://www.slideshare.net/EdelmanDigital/authority-in-the-age-of-overload
