Journalism Education Should Be Media Literacy & More

Dan Gillmor, writing in MediaShift Idea Lab, asserts (and I agree 100%) that:

Journalism educators should be in the vanguard of an absolutely essential shift for society at large: helping our students, and people in our larger communities, to navigate and manage the myriad information streams of a media-saturated world.

via MediaShift Idea Lab . Journalism Education’s Broader, Deeper Mission | PBS

Gillmor begins with lists what media skills or competencies make up a 21st century sensibility for consumers (PFKAA) and media creators:

For media consumers:

• Be Skeptical
• Exercise Judgement
• Open Your Mind
• Keep Asking Questions
• Learn Media Techniques

For media creators (after incorporating the above):

• Be Thorough
• Get it Right
• Insist on Fairness
• Think Independently
• Be Transparent, Demand Transparency

His recommendation that J Educators take the lead in the “media activism challenge” at their schools is a good one. Citizens, who need news to do a good job as part to the electorate, need these skills, and these are natural skills for journalists today.

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