Tag: bias
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Built in bias
One of the biases that people rely on when they make decisions is loss aversion: like in the insurance example above, they tend to overweight small probabilities to guard against losses. Even though the likelihood of a costly event may be miniscule, we would rather agree to a smaller, sure loss — in the form…
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Bias in Polling: the Cell Phone Challenge
Pew’s latest report (May 2010) notes a couple of important polling issues that arise as many people go “cell only” and pollsters continue to use phone polls. It is more complex and costly to include cell phones in a poll sample. I’ve bolded what I thought would influence how I consider election eve and other…
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Inside the Mommy Blogger Business – Advertising Age – About Digital
So the AdAge video covers Mommy Blogs. The interviewee writes a comment that the interview is great. What could be wrong? Check out the patronizing background of bottles and Teddy Bears. This arouses those of us who just said “no” to bottle feeding and nursed our kids, and it riles the mom bloggers who don’t…
Barbara K Iverson 