Tag: Consumer
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Most important piece on new business that I’ve read lately.
…the news industry and the consumer are now on a precipice. It’s clear that news remains important to the consumer, but where they get it from is not. As attention refocuses, the relationship between the consumer and news will shift evermore to a “pull” rather than “push” strategy for the consumer. No app or mobile…
Barbara Iverson
Barbara K Iverson 