TV viewing figures from Nielsen, reported by Marketing Charts, youth as a whole are watching less TV, and the decline appears to be accelerating, says the report. (via TV Watching Among 18-24s Continues Decline 07/09/2015) Streaming is just gaining on TV, and even the adults who are still watching TV can see this.
consumers who’ve shifted the majority of their video viewing to non-live video content make up a significant portion of the adult, online population in the United States. This Off-the-Grid group represents nearly one third of the adult, online population in the United States -nearly 56 million people and growing, says the report. via MediaPost Publications […]
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