How and Why to Blog? Learn how major institutions and successful organizations are using web-blogs to enhance their communications and Internet presence. Should your organization start a blog?
Barbara Iverson teaches at Columbia College in the Journalism Dept. and blogs at currentbuzz.org.
Roula Amire is the editor of PR Reporter, a monthly newsletter that covers news and trends in the public relations industry.
Blog typology/Interactivity/Feedback/Blogrolls, other automatic content
How many blogs are there?
The number of blogs Technorati tracks doubled every 5 months for the last 20 months. Technorati should be tracking 15 million blogs by August, 30 million by January (2005)
| Filter blog | k-blog | News blog | Meta-blog | |
| Personal blogs | ||||
| Business blogs | ||||
| Organizational blogs | ||||
| Professional blogs | ||||
| Community (portal) |
What is RSS?
Real simple syndication, like a “newsfeed” that comes to your Newsreader software when you ask for it. RSS that automatically shows up on your blog is called a “blogroll.”
Examples corporate/marketing blogs:
http://www.thenewpr.com/wiki/pmwiki.php/Resources/CEOBlogsList
Bl Ochman’s http://www.whatsnextblog.com/
Barbara K Iverson 