This is what I have been telling students and others for sometime. Our century» Mitch Kapor: Why Wikipedia is the next big thing | Between the Lines | ZDNet.com: “The community should own the knowledgebase, Mitch said. It’s a kind of commons, and not owned by a business organization monetizing the sites. The business organization makes money by commanding the attention of by matching advertisers with users. “The community engages with business partners,” Mitch said. “I think it will be characteristic of the Wikipedia world and form of business that will be more responsible to the larger society.””