I spoke on a panel at Ragan Communications‘ Strategic Media Conference on Friday about Journalists who blog (I think I was a stand-in for Charles Madigan of the Trib.) We discussed whether PR folks should try sending email pitches.

I think I actually agree in principle with Amy Gahran who engages in a near-rant against email PR. She doesn’t say she “no” to PR, but rightly proposes PR RSS feeds, so the journalist gets control over the “when” and “where” of checking out PR releases.

I said that PR folks shouldn’t just send out broadcast PR emails, but if they knew a journalist, then they could email out targeted news releases that fit the reporter’s beat.

Looks like there’s a good amount of discussion generated here, so read on if this is something that comes up in your business.Poynter Online – E-Media Tidbits