Research budget at AP is about a million dollars for the ethnographic research. Interestingly enough, Kennedy says he never looked at Nokia's ethnographic studies that are similar to their work. Kennedy really believes in the value of ethnographic research. "Even people who you don't think want news, do." He cites the woman who wanted infrastructure information after the Minn bridge collapse.

People will get engaged again because they will be able to get what they want, when they want it.

Posted via email from Noteoreous