‘meta-reading’. It’s not about individual brands. They are fully aware of all the back-stories of all the stories they’re getting,” he says.

It’s a ‘degree of sophistication,’ he said, ‘which reads the interests behind the news as an integral part of the news’.

“This is something I had to learn. They’re constantly reading two things: what the information is, and who’s saying it – and it’s completely part of the story. Just as when I was doing history A-Level [you were taught to ask] ‘which is the source, who’s the source, why are they saying it?’”

“They get it. I think they are learning it as they are consuming it.”

via ‘Meta-reading’: the generational differences in consuming news | Journalism.co.uk Editors’ Blog.