South Korea tends to run about five or six years ahead of the US in technology adoption. Today’s Web giants of Korea — Naver, Daum, NHN– are retooling their web sites for mobile. They view maps and geotracking as a central function.
“Maps will be the essential application for the mobile Internet, as navigation features and other location-based services become critical when people are accessing the Web while on the move,” said an industry official.
“Business models are still an issue, as fee-based services are unlikely to get off and it remains to be seen whether maps and other location-based services could draw a sufficient amount of advertisement money. Still, Internet companies can’t afford to be laid back in maps, when they could influence the outcome of the traffic competition in the mobile Web.”
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