“We are collectively irrational, in the sense that we should really care about the long-term well-being of the planet but when we get up in the morning it's very hard to motivate ourselves,” said Dan Ariely, a professor of behavioral economics at Duke University, who gave a keynote speech last month at a Washington conference devoted to understanding why people don't do more to save energy.
via Climate change is latest problem that’s admitted but ignored – washingtonpost.com.