Most important piece on new business that I’ve read lately.

…the news industry and the consumer are now on a precipice. It’s clear that news remains important to the consumer, but where they get it from is not. As attention refocuses, the relationship between the consumer and news will shift evermore to a “pull” rather than “push” strategy for the consumer.

No app or mobile platform will save this relationship, but a shift in how the news “attacks” the consumer to get heard will.

This is not a short battle – I believe it will be a continual one, as technologies change. But ultimately, the industry’s ability to utilise and adapt the technologies now open to it should maximise chances for success and change to occur.

via @Themediaisdying: The Brutal Truth From Two Years In The Twitterverse | paidContent.

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