Again, this is really difficult, but necessary. I feel that the news outlets making a strong effort to fact-check will be acting in good faith and trustworthy, and profitable. However, this seems like a good way to start restoring trust to the news business.
I’m with Newmark on this. The value of information that is verified and correct in a time of information overload is great. When attention is currency, then I’ll pay for better information, meaning information I can rely on. So will most people as they start to find sources of reliable information. I’m with Craig that news orgs and journalists who put fact-checking high on their list of priorities will be able to make a living and be profitable.