Barbara K Iverson

NPR’s Facebook page and its 2.3 million-like audience is made up of users from thousands of cities across the world. We wondered: what if we focused on just one city? The question arose after identifying a somewhat obscure Facebook feature that allows anyone with a Facebook page to customize posts by location. This means, for example, that you can post a story about Boston and modify it so that only users in Boston will see it in their Facebook feed.