Social media policies need to be crafted on a per-beat-basis, not a whole-newsroom basis. The people in the news desks need to be trained on how to make the most efficient use of tools like Twitter, Facebook, Instagram and more.
Sky News’s policy is reactionary and based in a fear of the continued erosion of the prevailing hierarchy of news gathering and reporting. It’s counterintuitive and designed to fail, because people will violate the policy, often without even realizing it.
via There’s No One-Size-Fits-All Social Media Policy In Journalism – 10,000 Words.