Google received a patent on technology that lets a company dynamically price electronic content. For instance, it can push the base price of an e-book up if it determines you are more likely to buy that particular item than an average user; conversely, it can adjust the price down as an incentive if you are judged less likely to purchase. And you won’t even know you are paying more than others for the exact same item.

via The Rich See a Different Internet Than the Poor: Scientific American.

Just as I was lauding G+ SciAm publishes this. I don’t mind seeing ads for things I’ve been searching for, but differential pricing? That is pretty bad.