“What consumer behavior is forcing us to do is learn to be incredibly concise. We’re making an effort to demonstrate that we know a little bit, so [consumers think] it’s worth seeing what else we know on our site and in store.” Vine has been around for three months, though it gained widespread attention last month as a news platform during the Boston bombing. To date, the 6-second videos have primarily been used to record relatively trivial and mundane daily happenings.
Lowe’s Embraces Six-Second Vine Videos for Spring Campaign | Digital – Advertising Age
I think educators should consider these short vids. What a great idea to make learning prerequisites skills easy and fun, when your goal is to teach a more complicated skill.
Barbara K Iverson 