Barbara K Iverson

A typical Web article is about 2000 pixels long. In the graph below, each bar represents the share of readers who got to a particular depth in the story. There’s a spike at 0 percent—i.e., the very top pixel on the page—because 5 percent of readers never scrolled deeper than that spot. (A few notes: This graph only includes people who spent any time engaging with the page at all—users who “bounced” from the page immediately after landing on it are not represented. The X axis goes beyond 100 percent to include stuff, like the comments section, that falls below the 2,000-pixel mark. Finally, the spike near the end is an anomaly caused by pages containing photos and videos—on those pages, people scroll through the whole page.) (via How people read online: Why you won’t finish this article. – Slate Magazine)