Barbara K Iverson

Forget news reading. Today, it’s all about “news snacking,” meaning people are checking the news more often and typically on mobile devices. 75 percent of readers with smartphones and 70 percent with tablets check the news more than once a day. It’s all about aggregators. According to the study, 73 percent of those surveyed said they use aggregators intensively, up from 33 percent a year ago. Use of branded news applications (such as leading national dailies), on the other hand, decreased from 60 percent to 40 percent in the same period. (via Survey: People Aren’t News Reading; They’re ‘News Snacking’ [Infographic] – 10,000 Words)